We all know that having content on your dental website is critically important for improved rankings on Google.
But as dentists we sometimes forget that it's not just the amount of content that you have, or the links to your content, but the quality of your content that truly matters. Content that is well-written, accurate and proofread lends itself to building trust across your website and for your practice, and provides value for other websites that may want to link to your content because of its quality.
With this perspective in mind, here's our top 10 list of keys for find a great dental writer for your website's pages, blog posts, and other marketing ventures
- Are they knowledgeable about dentistry? It should go without saying that anyone who is going to write expert-level content on dentistry should have extensive clinical experience in the dental field, as the nuances that make content valuable may be lost on a writer who hasn't dealt with a broken root tip or a patient who can't seem to get numb no matter how many times you try. At ContentDentist.com, Harvard-trained, practicing general dentist, Dr. David Wank writes all of the content we offer on our site.
- Are they a good writer? In-depth content is great, but if the person reading the content can't get through it because it's poorly written, then you might as well have no content. Mistakes such as run-on sentences, improper grammar, and mixing of tenses can turn a reader off from your content, and possibly cost you a new patient in the process. In addition to being a practicing dentist, Dr. Wank is a talented writer, and has a BA in English Literature from Tufts University.
- Are they able to write in a manner that is technically accurate and on a level that's approachable for patient? One of the biggest challenges that healthcare professionals have in explaining treatment options and procedures to patients is that the providers have years extensive training and experience using the specific vocabulary of the field, while the patients do not. Thus, it's critical for a dental writer to be able to write content that's technically accurate and able to be understood by a person without a dental background. As a practicing general dentist, Dr. Wank explains treatments and procedures to patients on a daily basis, and his content reflects this experience.
- Is the content SEO-ready? Content needs to be written with your audience (a patient or new patient) in mind. But a dental writer also has to understand how Google "reads" website content and how Google assess and indexes website content. An explanation of how Google finds (indexes) and ranks content (which page is listed highest in Google search results) is beyond the scope of this article, but suffice it to say that for now, a web page needs to be coded in a specific manner in order to maximize its appeal to Google and other search engines.
- Do they meet set deadlines? Your content writer must be reliable and able to meet deadlines. This fact is especially important if you are building or updating your website and you need the content to be ready for launch. With ContentDentist you never have to worry about reliability or deadlines, as our content is here for purchase 24/7, with instant delivery.
- Do they have references and examples of their content? As with any service provider, make sure you have reference before you hire a dental content writer, and that you have examples of their writing so you can make sure that it meets your expectations. You can download a copy of our Website Accessibility Statement for free to get an idea of our writing style.
- Does their content give you the ability to link to other content on your website? Internal linking is the process by which pages on a website are linked to each other in a logical fashion, and it's great for your visitors and it's great for SEO. With content from Content Dentist, recommended links are built in, so that you have automatic recommendations about a logical organization for your content. For example, our extractions page links to our dental implant page and our bone grafts page, and our bone grafts page links to our dental implants page and our extractions page.
- How much does it cost per article? Our content pages (service pages or blog pages) are only $65/each, and there is no minimum order. Dr. Wank is available for fully-custom content writing, and you can contact us if you are interested in learning more about this service. We also offer our Dental Implant Bundle (a collection of implant-related pages) at a significant discount.
- Is the content they write unique? If you are paying for 100% custom content, you should be receiving 100% custom content. At Content Dentist we recommend that you use our content as a starting point for your own content. For example, purchase our whitening page which talks about in-office and at-home whitening solutions, and customize it to specifically discuss what whitening systems you actually use in your office. Or you can purchase our bone graft content, for example, and discuss how your office specifically handles bone grafts, the types of grafts you use, and whether you handle the restorative end of the implant restoration, or if you refer the patient back to their dentist.
- Will they install the content for you as part of their fee, or do you need to add the content on your own? If you spend more than $260 at Content Dentist, we will add the content to your WordPress-based website at no charge. We will also include the new content items in your navigation and connect any internal links that come with the content you've purchased.
Download a Free Accessibility Statement today to see if our content is right for you, and contact us if you have any questions about how our content can help you drive more organic traffic to your website, and drive more new patient phone calls in the process.